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    VUE CINEMA

    RESPONSIBILITIES: Rock Cavern Sculpt

    The Mill worked with Joint London to create a bold, encompassing audiovisual experience for Vue Cinemas with a brand new ident directed by Andrew Proctor. Rich in crisp, abstract imagery derived from a mixture of in-camera footage and 3D elements, the in-house production takes audiences on an artistic journey through four key components of the Vue Cinemas experience: refreshments, comfort, state-of-the-art sound and unparalleled picture projection. The clients trusted Andrew him so much, they basically let him do whatever he wanted. This allowed me to spend over a week sculpting lots of different types of rocks. In the end, since the rock cavern I sculpted was meant to be the macro world of a seat cushion, the clients opted out of the hard jagged obsidian rocks I originally sculpted, for a smoother softer rock. This left me two days to completely redo all my work from scratch to deliver what you see in the final product.

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    Energizer VR
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    Toyota
    Nike
    Nike
    Extinction
    Extinction
    Samsung
    Samsung
    Coca Cola
    Coca Cola
    Hay Day 360
    Hay Day 360
    Hay Day
    Hay Day
    Hyundai
    Hyundai
    Comcast
    Comcast
    Plenti
    Plenti
    Starburst
    Starburst
    Audi Drone
    Audi Drone
    Titanfall
    Titanfall
    H&R Block
    H&R Block
    COD Surprise
    COD Surprise
    Vue
    Vue
    Pokémon Battle
    Pokémon Battle
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    Eagle Skull
    Moth
    Moth
    Teeth
    Teeth
    Elephant God
    Elephant God
    Personal Project
    Personal Project
    COD Ghost
    COD Ghost
    Chase Liquid
    Chase Liquid
    Dodge Brothers
    Dodge Brothers
    Lizard
    Lizard
    Bug
    Bug
    AICP
    AICP
    Sony Be Moved
    Sony Be Moved
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